Reach 100,000+ Buyers from Hong Kong and China

With 17 years of marketing experience in the luxury F&B industry, your wines will have a promising future, beginning with our established audience base.

Winners' Testimonials

Hear from our award-winning brands about their experiences and successes

 

“Wine Luxe International Awards is well recognised in Asia regions and applauded by many renowned judges. The competition helped showcase my wines to Chinese buyers and sommeliers, which resulted in significant sales.”

— Benoit Bousquet, Immortelle Winery

“It was my pleasure to compete alongside fellow winemakers, and I was especially grateful for the positive feedback from both judges and buyers. The award resonates well with the Asian palate, so winning it means winning the hearts of many Asian wine drinkers.”

— Ben Glover, Fincher & Co Winery

“Receiving this award means a great deal to our team, as it provides us the opportunity to share our philosophy with audiences across continents. As both winemakers and storytellers, we take pride in presenting our wines and adding value to the Asian dining experience.”

— Jason Kinsella / Susan Kinsella, Moffatdale Ridge Winery

Supporting Your Entry to the Hong Kong and China Market

  • Trade Tasting Event

    Wine Luxe will support the marketing of awarded wines by organising B2B tasting events for Sommeliers, F&B/Hotel Managers, distributors, and Wine Luxe VIP guests.

  • Restaurant and Bar Hong Kong Fair

    Awarded wines will be exhibited at the annual RBHK fair in Hong Kong, where the wines will be introduced to culinary experts, F&B groups and barrister masters.

  • HKTDC Wine and Dine Festival

    WIne Luxe participates at the Wine and Dine Festival every year where wine enthusiasts and trade partners gather in search for top quality wines with fair prices.

  • HKTDC Wine and Spirits Fair

    In addition to the Wine and Dine Festival, the awarded wines will be showcased at our booth during the Wine and Spirits Fair organized by HKTDC, which is more specialized in the drinking industry.

  • Magazine

    The awarded wines will be promoted and featured in our quarterly magazines, reaching over 100,000 readers. You may view previous editions in the media center.

  • Taste TV Channel

    Platinum and Gold Medal winners will be featured in the Video Program of the Taste-TV YouTube Channel, hosted by our panel judge and Master of Wine.

  • Luxe is Mall

    Hong Kong and China consumers can purchase award winning wines through our online shop, Luxe is Mall.

Why Join WLIA?

  • Integrity

    Our judging process is conducted with integrity and expertise. We utilize blind tastings by experienced sommeliers who evaluate wines based on five criteria—Appearance, Aroma, Body, Taste, and Aftertaste—scoring each out of 100. This ensures that every entry is assessed fairly, allowing quality to shine.

  • Opportunity

    Participating in our competition provides a unique opportunity to introduce your wines to consumers in Hong Kong and China. The WLIA serves as a launchpad for your products, helping you tap into these vibrant markets.

  • Events

    Winners will benefit from Wine Luxe’s extensive marketing initiatives throughout the year. We promote awarded wines at various events, including B2B tastings for sommeliers, F&B managers, hotel managers, and distributors. Your wines will also be showcased at major fairs in Hong Kong, such as RBHK, Wine and Dine, and Wine and Spirits.

  • Exposure

    In addition to event exposure, we offer robust promotional opportunities through our social media channels and magazines. Awarded wines will be readily available for Chinese consumers via our online store, Luxe is Mall, ensuring a seamless purchasing experience.